Inflo, the visionary London producer whose recent work with Adele, Cleo Sol and Little Simz earned him the BRIT Awards’ Producer Of The Year titlem has announced the launch of a new campaign he’s heading up alongside artist manager Nathan Burke, Inflo’s partner at the Forever Living Originals label that release music by Cleo Sol as well as Inflo’s enigmatic SAULT project.
The new campaign is aimed at setting in stone a base rate and royalty structure for new and emerging producers in the UK music industry. In a statement published on his Instagram, Inflo (real name Dean Josiah Cover) writes: “Everyone agrees no young or upcoming producers should be exploited, and the artist shouldn’t have to give up any further royalty share than they already have been. Most young producers, especially young black producers, come into the business really pure, with friends as management and no real guidance, protection or understanding.
“They’re often eager for placements and would sign without fully understanding contracts, in desperation of life-changing opportunities. I honestly feel most of us have come into the music business to make it a better place creatively and economically, for the opportunity to leave a legacy that our children and children’s children can be proud of.”
Inflo also says that he’s already been in discussions with leading industry figures to get their backing for the initiative that he hopes will fundamentally change the way producers are paid.
You can read his statement in full below.
